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What is Media Studies?
Media Studies is relatively new, and highly dynamic and interdisciplinary field of study. It studies media content, production, audiences, impact and technologies. The field has historically emphasized the study of mass media, but nowadays also includes the study of social media, streaming platforms or gaming. Given the widespread use of media and its impact in many social and cultural domains, Media Studies brings together insights, theories and methodologies from a variety of disciplines, including mass communication, history, sociology, psychology, anthropology, economics, political science, and science and technology studies. Media studies is ever evolving in response to the continuous technological, economic and social developments. Changing consumer habits, changing business models, and the rise of new platforms and technologies mean that theories and methodologies need to be updated, developed and adopted.
With media relevant to many domains in society, Media Studies not just examines the content, production and audiences, but also, most crucially, their impact in society. It, for instances, addresses media’s importance in the representation and construction of identity, whether that pertains to race, ethnicity, gender, religion or nationality. It raises the question of how media content is central to our modern day democracies, whether through tweets of politicians, televised debates, or governmental communications. But it also considers the impact of mediated communications on our everyday lives, how Facebook shapes friendships, gaming builds communities, shopping and health care are moving online, or local radio creates a sense of belonging.
Is this the programme for you?
Do you wonder how and why Google and Facebook have become household names? Do you still sit down with your friends to watch a major television show? Are you intrigued by how people use their smartphones to organize their life? For curious, analytical students who are fascinated by the media of today and tomorrow, this is the right programme.
Media in everyday life
The web, social media, news, apps: Media are changing and increasingly shape our social and cultural world. They are all around us, in our pockets, at work, on the streets and in our living rooms. New platforms, tools and brands challenge the status quo and change the way we communicate. Media Studies helps you understand these developments in their historical, comparative and current contexts. It provides you with the skills to study, not only how they impact our everyday lives, but also society at large.
Can you remember the last day you spent without using any media? Does it matter we no longer get our news from the newspaper, but through our friends on Facebook? Did you know that your favourite TVshow is based on an international format?
What is Media Studies?